NDTV and Genpact Align to Provide Media Outsourcing Services

NDTV, an Indian television content provider, has entered into an agreement with Genpact, an Indian IT and BPO services company and a former GE subsidiary, to offer media outsourcing services. The agreement is one of the first between television content provider and a BPO company to tap the potential of outsourcing in the filed back-end media services.

By leveraging this partnership, the two companies will focus on providing media-related services, such as editing, digitization and closed captioning. They will target media and entertainment customers worldwide.

The entire Global Media & Entertainment Industry was estimated at $1,340 bn at the end of 2005 and is expected to grow to $1,777 bn by end of 2009. In addition, there are a number of drivers that are changing the dynamics for the industry, such as the increasing prevalence of HDTV, digital content and on-demand programming. The changing dynamics have created a need for media companies to ensure that their content is digitized and available for customers to access and use.

There is also pressure on media companies globally to cut costs and outsourcing is one of the established means to achieve this


The venture between NDTV and Genpact will be the first to offer tailored outsourcing solutions to the media industry, allowing companies to respond to these changes quicker, faster and cheaper than would otherwise be possible.

Read the Press Release Here