According to a study conducted by Frost & Sullivan, although healthcare information technology (HIT) market in the US is currently in its early stages, the market is expected to offer considerable growth opportunities for HIT vendors in the near future.

The federal government has been significantly focusing on electronic health records, which is driving growth opportunities for the HIT industry. The study also revealed that vendors must focus on educating third-party payers about various benefits of HIT solutions. In addition, vendors should also educate insurance companies and other organizations about benefits derived from implementing HIT systems. Among the other key findings, reasons, such as lack of technical expertise and professionals, need for workflow changes, and lack of awareness on HIT are major factors hampering the adoption of HIT by various physicians. However, independent physicians are more reluctant to HIT adoption than salaried physicians.