Alcatel Acquires Brazil’s GMK

Alcatel, the French telecom operator, has acquired GMK, a Brazilian CRM services provider. The latest acquisition will enable Alcatel, which already commands a strong position in the CRM sector through its subsidiary Genesys, to further expand into the Brazilian and Latin American markets.

GMK is based in Sao Paulo, Brazil, and currently employs a staff of 100 people. The company currently serves around 100 customers with a strong market presence in the financial services and outsourcing sectors. GMK will be merged into Alcatel Telecomunicações, Alcatel’s subsidiary in Brazil, and GMK employees will be incorporated into the workforce of Genesys.