In the first phase of expansion, Wipro had tapped cities like –
Delhi, Mumbai, and Bangalore

In the second phase it had tapped cities like –
Kolkata, Chennai, Hyderabad, and Pune.

Now Wipro is looking at the third phase of expansion
Nasik, Guwahati, Bhubaneshwar, Kochin, Vishakhapattanam, and Jaipur.
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Wipro’s employee strength of key delivery centers in India:
[Delhi and Pune: - ~3,000; Kolkata: ~2,900; Mumbai: ~5,000 ]

With established centers close to saturation point, it was logical to stabilize them and look at new cities. Wipro already recruits a lot from satellite towns for its Kolkata operations. The ratio of ‘met to offer’ to ‘fit’ candidates had declined from 15-16 per cent earlier in cities like Delhi or Mumbai, to 8-10 per cent currently in the big cities. In smaller towns, the ratio was lower.

Wipro preferred to have people on board who would stay on for longer periods and one way to do this was to ensure they started off with realistic expectations from the industry. Attrition rates fell 40 per cent since last year thanks to this. At the same time, Wipro developed incentive schemes, with around 200 employees going to offshore operations, and around 400 shifting from BPO to IT. The company today provided personal growth opportunities to deserving employees including on-going education while on the job. Candidates below internal criteria in some way or the other received training in skill-deficit areas and were absorbed if they cleared tests.

Kolkata was a leading training centers. Kolkata as a centre grew at 100 per cent over last year. Wipro would add 500 recruits in the coming six months. One of the major advantages of Kolkata was that it attracted talent from satellite towns like Jamshedpur, Ranchi, Bhubaneshwar, and eastern Indian cities.